![]() ![]() I’ll list some interesting findings below. Sure, SEMrush isn’t going to capture all queries yielding featured snippets, but 72 wasn’t a lot compared to some other sites. SEMrush only found 72 queries that yielded featured snippets for SEL. To be honest, I was a little surprised the site doesn’t receive more featured snippets. Let’s start with Search Engine Land (SEL), where I’m also a columnist. ![]() In order to jump to a specific site, you can use the links below. So join me as we take a trip around the SEO and SEM SERPs. For example, SERP treatment, rankings for the urls yielding the snippet, images and graphics that were displayed, and other interesting things.Īnd after heavily digging in, I decided to write this post to cover what I found during my travels. So down the SEO rabbit hole I went. It was fascinating to see which sites yielded the most featured snippets, which queries triggered those snippets, and of course all of the variables that go along with a featured snippet. I thought it would be interesting to see how different SEO sites and blogs compared when surfacing the almighty featured snippet. I don’t know when SEMrush will officially launch the new SERP Features widget, but I’ll post an update once they do (in this post, on Twitter, etc.)Īs part of my testing, I started researching sites in the SEO and SEM industry to see if they had any featured snippets. So I’m part of the beta now and I’ve been digging into many domains to surface which queries yield featured snippets. :)įeatured Snippets From Top SEO Blogs and Websites Here’s a quick screenshot of what the widget looks like.Īnd this is what it looked like to me. Based on using the new SERP Features Widget since December, I think SEOs are going to freaking love it. SEMrush actually built a SERP Features widget that enables you to filter queries for a specific domain by specific SERP features (including featured snippets). And I couldn’t have received a better holiday gift. I didn’t hear anything back for a while…until this past December. They agreed and said they would look into it. I explained that the feature would be incredibly powerful and would save SEOs a ton of time. I was hoping they could flag featured snippets and surface them in a report, based on the SERP analysis they were already completing. The approach focused on using SEMrush to surface queries that can yield featured snippets (like “how to” queries).Īfter writing that post, I reached out to the amazing people at SEMrush and asked if they could add a feature that surfaced featured snippets for any domain. Last year I wrote a post about how to find featured snippets for a given domain using SEMrush. SEMrush SERP Features Beta – A Kid in a Candy Store And that change can impact massive amounts of traffic. Therefore, Google can reward a website one second, and then take back that reward a few days later. During that time, it’s been incredibly interesting to try and learn why Google surfaces certain urls and content as featured snippets, while others don’t gain traction. Google’s algorithmic approach to surfacing featured snippets means the process is extremely scalable, but that also means the results can change on a dime. Over the past two years, I’ve been neck deep in featured snippet research. You can read my case study about a client losing a featured snippet for a high-volume keyword to learn more about that. And based on the SERP treatment I just explained, I’ve found that featured snippets can drive massive amounts of traffic. Any time Google surfaces a specific url, treats it differently in the SERPs, and provides a significant amount real estate for that url, I tend to pay attention. Google’s automated systems determined based on previous searches that the information in the featured snippet is the most relevant for this specific search query.Featured Snippets are fascinating to me. ![]() We display featured snippets when our systems determine this format will help people more easily discover what they’re seeking, both from the description about the page and when they click on the link to read the page itself.įor example, a Google search for “ how to jump start a car” surfaces a featured snippet from a website that displays the steps to jump start a car, right on the results page. This can drastically reduce the time needed for someone to get the information they are looking for.įeatured snippets can be especially useful when searching on mobile or by voice, as it eliminates the need for discovery when looking for a quick answer. Instead of searching for something, looking for the best result, clicking into a website, and finding the information on the page, Google displays featured snippets that surface the most relevant answer from a website directly on the results page. ![]()
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